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Introduction

Hello there!

Welcome to Catholic Ad Conversations! This space will consist of all things related to advertising and the Catholic Church. I am Jacob Newton, and I am currently the Advertising Sales Representative for The Catholic Globe, the official newspaper of the Diocese of Sioux City.

The challenges and opportunities created by this position, a blending of the Catholic Church and modern advertising strategy, will be at the heart of this blog which will feature content ranging from quick tips to in-depth discussions, as well as updates on what is happening in the Catholic world both in Siouxland and beyond!

Be sure to keep on the lookout for new postings!

See you around,

-JN

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My Personal Opinion Of Sound In Advertising

Sound is most commonly used when advertising over radio (obviously) or some sort of music streaming service. This makes absolute sense, as those types of media are entirely reliant on sound. I am writing this post today to discuss my opinions on the use of sound in some of its forms. Sound is clearly a very broadly defined word. I can be talking about music, voices or even - if you ascribe to the same philosophy as Simon and Garfunkel - the complete absence of sound; silence. I actually want to start with silence. Silence can be extremely impactful, drawing your attention to the visuals in order to compensate for the lack of noise. When done correctly, this can ad a true sense of gravity to a moment. In the context of advertising, silence can be an excellent tool when seeking to grab attention. People have a tendency to lose attention during commercial breaks on television, and so a very sudden shift, from music and voices to utter silence, can have quite an affect, causing the viewe...
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Color, Expanded

So a few days ago I talked about how the use of color can affect the impact generated by your ad. In that post, I teased the fact that I would be writing a post about what different colors mean to consumers. This is that post. First up, we have the color purple. Purple symbolizes things such as wealth, royalty, wisdom, power and magic. Take a look at these two pictures. The top image shows Asprey, a brand which sells, among other things, a citrus fragrance called Purple Water. This use of color, both in the graphic and in the name, denotes a sense of luxury and prestige to the brand. The second example here is Hallmark, a brand primarily known for cards, religious themed gifts and heartwarming films that my wife loves to binge-watch. Hallmark doubles down on the royalty imagery with the combination of its purple color-scheme with its distinctive crown logo. This also supports the embracing of the magic of the holiday seasons which Hallmark definitely capitalizes on. Wha...
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Power Of The Brand

If you're a business, it is important to have a brand. Your brand is who you are. It is an amalgamation of your words, your actions and how you are seen. Your brand also conveys your personality. Think of some businesses that have a lot of personality, such as Wendy's or Nike. Each of these brands has a very strong sense of self. You could probably watch a commercial for Nike, minus the name and logo, and still be able to identify it as a Nike ad. That is a sign of success. That instant recognition means that your branding has been effective. How do I make my branding effective? Well, one of the most important things is consistency. By being consistent, you begin to build a concentrated image. This image provides stability, recognition and verification. Without consistency in branding, an organization runs the risk of appearing shallow or fake. This can be the result of a brand who is inconsistent with its advertising or with its own positioning. Imagine if Hallmark suddenl...
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