Skip to main content

Talk To Me

So I've been running this blog for a little while now, and while its not the first blog I've written (I've had at least 3 or 4 in the past), it is likely the one that I've put the most work into.
One thing I like about Blogger is the fact that I can check the stats. With the click of a button, I can see the number of views on posts, the time they were viewed and even the country from which they were viewed.
Unsurprisingly, the largest concentration of views come from within the United States, but I also have, much to my surprise, quite a few readers in Germany as well. This ability to get a sense for who my readers are has led me to wonder: What do you all want to know?
This is not a hypothetical question either. I genuinely want to hear from you. 
In the top right corner of your screen is a little drop-down menu where, should you click on it, you can send me a message. You can also comment on the individual posts as well.
I welcome any and all correspondence, be it in the form of questions, compliments or, especially, in the form of criticism.
Tell me what you like, what you dislike, what you would like to see more of, and give me your suggestions for the type of content you would like to read. It is not hard to produce content. The challenge comes when trying to produce quality content that you, the readers, want to see.
So please, leave me a message, subscribe, and share the posts you enjoy.

Hope you're all doing well,


Popular posts from this blog

3 Ways to Schedule Ads

When working within a budget, it can be a challenge for businesses to decide when they should be advertising. In this post, we will walk through the three different media scheduling strategies, and why they may be right for you. These strategies are continuous, flighting and pulsing.
First up, we have continuous. This strategy is pretty straight-forward. As you may imagine, continuous scheduling means that you are continuously, consistently and steadily advertising throughout the year. In relation to The Catholic Globe, this would mean advertising once or twice a month, every month. This method works well for established brands. If you are the Nike of your industry, you likely don't need an elaborate strategy. One or two ads a month, all year, will keep you in the lead with top-of-mind awareness. Basically, you'll be the first name most people think of when your industry is mentioned (ex. I say soft drinks, most people think Coke).
The next strategy we have is flighting. Flighti…

Why Do People Advertise?

Why do people advertise?

This is question that may seem a bit simple to you. People advertise in order to make more money, right? Well yes, but that's not the answer that we're looking for. The real fact is that there are countless reasons that people advertise, and I am going to break down some of the primary motives.

People advertise to raise awareness.Some people advertise in order to raise awareness for something. This could be a cause, a product, a service that is being offered, or even just the fact that they exist. Advertising helps spread awareness of your message to the surrounding world. People advertise in order to have control.One benefit of advertising is that you have control over what is presented. Since you are paying for an ad, you have the right and the ability to construct whatever message you wish. Advertising is one of the few places that you are afforded this level of control, allowing you to choose the time, place, frequency and more. People advertise to rea…

Is Paying For Color Worth It?

When working on a plan to advertise, one of the bigger decisions you may have to make revolves around whether or not to use color.
It is, of course, possible that budget limitations may prohibit you from using color at all, or that you may have such an excess of funding that the extra cost associated with color printing is a non-issue. 
But let's say you land somewhere in the middle. You have the money, but maybe not a huge cushion in the budget. How can you justify paying the additional charge that so often comes with using color?
One of the primary advantages of color is that it makes your ad pop. On a page of black and white images and print, it is easy to simply scan over yet another grey-scale graphic. Color, even on a page surrounded by other color ads, gives your ad the chance to truly stand out.
This is not to say that black and white ads can't have a similar effect, but it is more difficult to guarantee that the ad will be noticed.
The other reason why color is so impactfu…