Skip to main content

Talk To Me

So I've been running this blog for a little while now, and while its not the first blog I've written (I've had at least 3 or 4 in the past), it is likely the one that I've put the most work into.
One thing I like about Blogger is the fact that I can check the stats. With the click of a button, I can see the number of views on posts, the time they were viewed and even the country from which they were viewed.
Unsurprisingly, the largest concentration of views come from within the United States, but I also have, much to my surprise, quite a few readers in Germany as well. This ability to get a sense for who my readers are has led me to wonder: What do you all want to know?
This is not a hypothetical question either. I genuinely want to hear from you. 
In the top right corner of your screen is a little drop-down menu where, should you click on it, you can send me a message. You can also comment on the individual posts as well.
I welcome any and all correspondence, be it in the form of questions, compliments or, especially, in the form of criticism.
Tell me what you like, what you dislike, what you would like to see more of, and give me your suggestions for the type of content you would like to read. It is not hard to produce content. The challenge comes when trying to produce quality content that you, the readers, want to see.
So please, leave me a message, subscribe, and share the posts you enjoy.

Hope you're all doing well,


Popular posts from this blog

My Personal Opinion Of Sound In Advertising

Sound is most commonly used when advertising over radio (obviously) or some sort of music streaming service. This makes absolute sense, as those types of media are entirely reliant on sound. I am writing this post today to discuss my opinions on the use of sound in some of its forms.
Sound is clearly a very broadly defined word. I can be talking about music, voices or even - if you ascribe to the same philosophy as Simon and Garfunkel - the complete absence of sound; silence.
I actually want to start with silence. Silence can be extremely impactful, drawing your attention to the visuals in order to compensate for the lack of noise. When done correctly, this can ad a true sense of gravity to a moment. In the context of advertising, silence can be an excellent tool when seeking to grab attention. People have a tendency to lose attention during commercial breaks on television, and so a very sudden shift, from music and voices to utter silence, can have quite an affect, causing the viewer t…

3 Ways to Schedule Ads

When working within a budget, it can be a challenge for businesses to decide when they should be advertising. In this post, we will walk through the three different media scheduling strategies, and why they may be right for you. These strategies are continuous, flighting and pulsing.
First up, we have continuous. This strategy is pretty straight-forward. As you may imagine, continuous scheduling means that you are continuously, consistently and steadily advertising throughout the year. In relation to The Catholic Globe, this would mean advertising once or twice a month, every month. This method works well for established brands. If you are the Nike of your industry, you likely don't need an elaborate strategy. One or two ads a month, all year, will keep you in the lead with top-of-mind awareness. Basically, you'll be the first name most people think of when your industry is mentioned (ex. I say soft drinks, most people think Coke).
The next strategy we have is flighting. Flighti…

Why Do People Advertise?

Why do people advertise?

This is question that may seem a bit simple to you. People advertise in order to make more money, right? Well yes, but that's not the answer that we're looking for. The real fact is that there are countless reasons that people advertise, and I am going to break down some of the primary motives.

People advertise to raise awareness.Some people advertise in order to raise awareness for something. This could be a cause, a product, a service that is being offered, or even just the fact that they exist. Advertising helps spread awareness of your message to the surrounding world. People advertise in order to have control.One benefit of advertising is that you have control over what is presented. Since you are paying for an ad, you have the right and the ability to construct whatever message you wish. Advertising is one of the few places that you are afforded this level of control, allowing you to choose the time, place, frequency and more. People advertise to rea…