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Introduction

Hello there!

Welcome to Catholic Ad Conversations! This space will consist of all things related to advertising and the Catholic Church. I am Jacob Newton, and I am currently the Advertising Sales Representative for The Catholic Globe, the official newspaper of the Diocese of Sioux City.

The challenges and opportunities created by this position, a blending of the Catholic Church and modern advertising strategy, will be at the heart of this blog which will feature content ranging from quick tips to in-depth discussions, as well as updates on what is happening in the Catholic world both in Siouxland and beyond!

Be sure to keep on the lookout for new postings!

See you around,

-JN

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My Personal Opinion Of Sound In Advertising

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So a few days ago I talked about how the use of color can affect the impact generated by your ad. In that post, I teased the fact that I would be writing a post about what different colors mean to consumers. This is that post. First up, we have the color purple. Purple symbolizes things such as wealth, royalty, wisdom, power and magic. Take a look at these two pictures. The top image shows Asprey, a brand which sells, among other things, a citrus fragrance called Purple Water. This use of color, both in the graphic and in the name, denotes a sense of luxury and prestige to the brand. The second example here is Hallmark, a brand primarily known for cards, religious themed gifts and heartwarming films that my wife loves to binge-watch. Hallmark doubles down on the royalty imagery with the combination of its purple color-scheme with its distinctive crown logo. This also supports the embracing of the magic of the holiday seasons which Hallmark definitely capitalizes on. Wha...
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SMART Goals

When setting goals and objectives for your business, or even life in general, it is important to make sure that those goals are S.M.A.R.T.  This is a system with which you can evaluate your goals in order to make sure that you will have the best results. The acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. Specific: For a goal to be SMART, it must be specific. Let's say that you want to increase sales. That can't be the end of your goal, as it isn't specific. An example of a specific goal is "I want to increase sales by 11%". Measurable: How will you determine whether or not you've reached your goal? This why it is important that it is measurable. There are many ways to do this, from software which tracks impressions to monitoring levels of income. The important thing is that the effect of what you are doing is traceable.  Attainable: It is always important to make sure that your goals are attainable. You should challenge ...
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