What The Catholic Globe Can Do For You

One of the top reasons to advertise with The Catholic Globe is that we are highly affordable. Also, with nearly 26,000 subscribers across northwest Iowa, we get your message out to a specific niche of potential customers.

Perhaps the most valuable thing that we have to offer, however, is our personalized service. Taking out an ad should be much more than simply stating a size and date and receiving a price-point. This is where strategy comes in.

Here at The Globe, we are willing to sit down and truly discuss what it is that you need from your advertising. We will look at your goals, look at your budget and look at your options to determine the most effective schedule and placement that best fits your needs. Placing an ad in The Catholic Globe is not a donation. It is a reliable marketing device to make sure your business thrives. We are: Catholic. Credible. Committed.

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My Personal Opinion Of Sound In Advertising

Sound is most commonly used when advertising over radio (obviously) or some sort of music streaming service. This makes absolute sense, as those types of media are entirely reliant on sound. I am writing this post today to discuss my opinions on the use of sound in some of its forms. Sound is clearly a very broadly defined word. I can be talking about music, voices or even - if you ascribe to the same philosophy as Simon and Garfunkel - the complete absence of sound; silence. I actually want to start with silence. Silence can be extremely impactful, drawing your attention to the visuals in order to compensate for the lack of noise. When done correctly, this can ad a true sense of gravity to a moment. In the context of advertising, silence can be an excellent tool when seeking to grab attention. People have a tendency to lose attention during commercial breaks on television, and so a very sudden shift, from music and voices to utter silence, can have quite an affect, causing the viewe...

Color, Expanded

So a few days ago I talked about how the use of color can affect the impact generated by your ad. In that post, I teased the fact that I would be writing a post about what different colors mean to consumers. This is that post. First up, we have the color purple. Purple symbolizes things such as wealth, royalty, wisdom, power and magic. Take a look at these two pictures. The top image shows Asprey, a brand which sells, among other things, a citrus fragrance called Purple Water. This use of color, both in the graphic and in the name, denotes a sense of luxury and prestige to the brand. The second example here is Hallmark, a brand primarily known for cards, religious themed gifts and heartwarming films that my wife loves to binge-watch. Hallmark doubles down on the royalty imagery with the combination of its purple color-scheme with its distinctive crown logo. This also supports the embracing of the magic of the holiday seasons which Hallmark definitely capitalizes on. Wha...

Power Of The Brand

If you're a business, it is important to have a brand. Your brand is who you are. It is an amalgamation of your words, your actions and how you are seen. Your brand also conveys your personality. Think of some businesses that have a lot of personality, such as Wendy's or Nike. Each of these brands has a very strong sense of self. You could probably watch a commercial for Nike, minus the name and logo, and still be able to identify it as a Nike ad. That is a sign of success. That instant recognition means that your branding has been effective. How do I make my branding effective? Well, one of the most important things is consistency. By being consistent, you begin to build a concentrated image. This image provides stability, recognition and verification. Without consistency in branding, an organization runs the risk of appearing shallow or fake. This can be the result of a brand who is inconsistent with its advertising or with its own positioning. Imagine if Hallmark suddenl...

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