What The Catholic Globe Can Do For You

One of the top reasons to advertise with The Catholic Globe is that we are highly affordable. Also, with nearly 26,000 subscribers across northwest Iowa, we get your message out to a specific niche of potential customers.

Perhaps the most valuable thing that we have to offer, however, is our personalized service. Taking out an ad should be much more than simply stating a size and date and receiving a price-point. This is where strategy comes in.

Here at The Globe, we are willing to sit down and truly discuss what it is that you need from your advertising. We will look at your goals, look at your budget and look at your options to determine the most effective schedule and placement that best fits your needs. Placing an ad in The Catholic Globe is not a donation. It is a reliable marketing device to make sure your business thrives. We are: Catholic. Credible. Committed.

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My Personal Opinion Of Sound In Advertising

Sound is most commonly used when advertising over radio (obviously) or some sort of music streaming service. This makes absolute sense, as those types of media are entirely reliant on sound. I am writing this post today to discuss my opinions on the use of sound in some of its forms. Sound is clearly a very broadly defined word. I can be talking about music, voices or even - if you ascribe to the same philosophy as Simon and Garfunkel - the complete absence of sound; silence. I actually want to start with silence. Silence can be extremely impactful, drawing your attention to the visuals in order to compensate for the lack of noise. When done correctly, this can ad a true sense of gravity to a moment. In the context of advertising, silence can be an excellent tool when seeking to grab attention. People have a tendency to lose attention during commercial breaks on television, and so a very sudden shift, from music and voices to utter silence, can have quite an affect, causing the viewe...

Color, Expanded

So a few days ago I talked about how the use of color can affect the impact generated by your ad. In that post, I teased the fact that I would be writing a post about what different colors mean to consumers. This is that post. First up, we have the color purple. Purple symbolizes things such as wealth, royalty, wisdom, power and magic. Take a look at these two pictures. The top image shows Asprey, a brand which sells, among other things, a citrus fragrance called Purple Water. This use of color, both in the graphic and in the name, denotes a sense of luxury and prestige to the brand. The second example here is Hallmark, a brand primarily known for cards, religious themed gifts and heartwarming films that my wife loves to binge-watch. Hallmark doubles down on the royalty imagery with the combination of its purple color-scheme with its distinctive crown logo. This also supports the embracing of the magic of the holiday seasons which Hallmark definitely capitalizes on. Wha...

SMART Goals

When setting goals and objectives for your business, or even life in general, it is important to make sure that those goals are S.M.A.R.T. This is a system with which you can evaluate your goals in order to make sure that you will have the best results. The acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. Specific: For a goal to be SMART, it must be specific. Let's say that you want to increase sales. That can't be the end of your goal, as it isn't specific. An example of a specific goal is "I want to increase sales by 11%". Measurable: How will you determine whether or not you've reached your goal? This why it is important that it is measurable. There are many ways to do this, from software which tracks impressions to monitoring levels of income. The important thing is that the effect of what you are doing is traceable. Attainable: It is always important to make sure that your goals are attainable. You should challenge ...

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