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Questions You Should Ask Before Advertising

So, you're sitting there with your phone, ready to call up the advertising representative at your favorite publication, The Catholic Globe, and tell us you would like to start advertising. That's great. But before you pick up the phone, there are a few questions to ask yourself.

 Am I happy with my current level of business?

The fact that you are looking to advertise already answers this question. While you may not be discouraged by your current level of business, you are not content.

Why do you want to advertise?
Of course the end goal of advertising is to make more money, but that's not what this question deals with. Why do you want to advertise? Do you want more customers? Do your current customers to shop more? Are you running a limited time deal? These, along with many more, are all reasons why people advertise.

Who is your current customer base?
Drawing in new customers is important, but it is also important to keep hold of your established patrons. It is important to identify who your loyal returning customers are so that you can determine how much advertising needs to be directed their way.

Who do you want to target?
 As stated above, drawing in new customers is important. If this is one of your goals, then it is worth asking yourself which group or groups you would like to target when looking for new customers.

How long do I want to advertise?
Scheduling is an important part of advertising. It is necessary to know how long and how frequently you want to run ads. For more information on this topic, I refer you to my post about scheduling.

 These are all very important questions to ask before you decide to take action. Here at The Catholic Globe, we always look forward to working with you, and are always willing to help you find the answers to these questions.

 Let's talk soon,

 -Jacob

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