When setting goals and objectives for your business, or even life in general, it is important to make sure that those goals are S.M.A.R.T. This is a system with which you can evaluate your goals in order to make sure that you will have the best results. The acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. Specific: For a goal to be SMART, it must be specific. Let's say that you want to increase sales. That can't be the end of your goal, as it isn't specific. An example of a specific goal is "I want to increase sales by 11%". Measurable: How will you determine whether or not you've reached your goal? This why it is important that it is measurable. There are many ways to do this, from software which tracks impressions to monitoring levels of income. The important thing is that the effect of what you are doing is traceable. Attainable: It is always important to make sure that your goals are attainable. You should challenge
Sound is most commonly used when advertising over radio (obviously) or some sort of music streaming service. This makes absolute sense, as those types of media are entirely reliant on sound. I am writing this post today to discuss my opinions on the use of sound in some of its forms. Sound is clearly a very broadly defined word. I can be talking about music, voices or even - if you ascribe to the same philosophy as Simon and Garfunkel - the complete absence of sound; silence. I actually want to start with silence. Silence can be extremely impactful, drawing your attention to the visuals in order to compensate for the lack of noise. When done correctly, this can ad a true sense of gravity to a moment. In the context of advertising, silence can be an excellent tool when seeking to grab attention. People have a tendency to lose attention during commercial breaks on television, and so a very sudden shift, from music and voices to utter silence, can have quite an affect, causing the viewe