Catholic Advertising Conversations

Doubling up on the posts today, but for a very good reason. Something big just happened in my life, and I think it is something worth sharing with you. On September 6th, I got married. This is a very large change, one which will take a little bit of getting used to. Big changes are something we all must face, and though change is naturally intimidating, it is often a good thing. In my particular case, this is a much welcomed change -- one which was the result of much planning and though. However, often times big changes aren't the result of planning. Changes happen, and we must adapt to them. Regardless of whether or not the changes in your life are planned, I will argue that change is good. Change allows for growth. Change allows for experience. Change forces us from our comfort zones and pushes into the current of life. Change keeps life interesting, preventing us from settling into a rut of stagnation which leaves us unproductive and unfulfilled. I encourage you to always emb...

So, you're sitting there with your phone, ready to call up the advertising representative at your favorite publication, The Catholic Globe,  and tell us you would like to start advertising. That's great. But before you pick up the phone, there are a few questions to ask yourself. Am I happy with my current level of business? The fact that you are looking to advertise already answers this question. While you may not be discouraged by your current level of business, you are not content. Why do you want to advertise? Of course the end goal of advertising is to make more money, but that's not what this question deals with. Why do you want to advertise? Do you want more customers? Do your current customers to shop more? Are you running a limited time deal? These, along with many more, are all reasons why people advertise. Who is your current customer base? Drawing in new customers is important, but it is also important to keep hold of your established patrons. I...

In today's world, where social media dominates and the internet is king, you may question why you should put your money into print ads. In this blog post, I will be telling you why print media is still relevant. 1. Print media is a tangible deliverable. A tangible deliverable is an item, such as a newspaper or magazine, which is both physical, and can be delivered directly into your hands. These types of media have a tendency to stick around. How many of us have a stack of magazines on a counter, or a basket full of old newspapers? Due to their longevity, print media tends to be passed around and reread, giving greater reach to its content. 2. Print media has higher levels of engagement. People tend to pay more attention when reading print media. A survey from 2017 found that 35.19% of those surveyed spent up to 30 minutes reading print magazines, as compared to only 17.69%  who spend up to 30 minutes with digital magazines. 3. Print media establishes credibility. One of...

When working within a budget, it can be a challenge for businesses to decide when they should be advertising. In this post, we will walk through the three different media scheduling strategies, and why they may be right for you. These strategies are continuous, flighting and pulsing. First up, we have continuous. This strategy is pretty straight-forward. As you may imagine, continuous scheduling means that you are continuously, consistently and steadily advertising throughout the year. In relation to The Catholic Globe , this would mean advertising once or twice a month, every month. This method works well for established brands. If you are the Nike of your industry, you likely don't need an elaborate strategy. One or two ads a month, all year, will keep you in the lead with top-of-mind awareness. Basically, you'll be the first name most people think of when your industry is mentioned (ex. I say soft drinks, most people think Coke). The next strategy we have is flighting. Fli...

One of the top reasons to advertise with  The Catholic Globe  is that we are highly affordable. Also, with nearly 26,000 subscribers across northwest Iowa, we get your message out to a specific niche of potential customers. Perhaps the most valuable thing that we have to offer, however, is our personalized service. Taking out an ad should be much more than simply stating a size and date and receiving a price-point. This is where strategy comes in. Here at  The Globe , we are willing to sit down and truly discuss what it is that you need from your advertising. We will look at your goals, look at your budget and look at your options to determine the most effective schedule and placement that best fits your needs. Placing an ad in The Catholic Globe is not a donation. It is a reliable marketing device to make sure your business thrives. We are: Catholic. Credible. Committed.

Why do people advertise? This is question that may seem a bit simple to you. People advertise in order to make more money, right? Well yes, but that's not the answer that we're looking for. The real fact is that there are countless reasons that people advertise, and I am going to break down some of the primary motives. People advertise to raise awareness. Some people advertise in order to raise awareness for something. This could be a cause, a product, a service that is being offered, or even just the fact that they exist. Advertising helps spread awareness of your message to the surrounding world. People advertise in order to have control. One benefit of advertising is that you have control over what is presented. Since you are paying for an ad, you have the right and the ability to construct whatever message you wish. Advertising is one of the few places that you are afforded this level of control, allowing you to choose the time, place, frequency and more. ...

Hello there! Welcome to Catholic Ad Conversations!  This space will consist of all things related to advertising and the Catholic Church. I am Jacob Newton, and I am currently the Advertising Sales Representative for The Catholic Globe , the official newspaper of the Diocese of Sioux City. The challenges and opportunities created by this position, a blending of the Catholic Church and modern advertising strategy, will be at the heart of this blog which will feature content ranging from quick tips to in-depth discussions, as well as updates on what is happening in the Catholic world both in Siouxland and beyond! Be sure to keep on the lookout for new postings! See you around, -JN